This week’s blog post is more of a question to YOU, our clients, than it is a paragraph of information.
There was an interesting article from the New York Times a while back that compared the prices of several different meals – including two from the grocery store and 1 from McDonald’s.
The article covers the common dogma of fast food being a much cheaper alternative to going grocery shopping. How many times have you heard that used as a reason for the obesity problem in America? Have you said this before yourself?
If you were to cook at home, what kinds of meals would you make? If you add up the number of portions you get, is it still more expensive than a combo meal from McDonald’s or Wendy’s? If price isn’t the reason you’re tempted to go to fast food, what is? Do you dislike cooking, or just the time it takes to do so? Are you sometimes unable to eat anywhere during the day or when you’re on the go?
Another interesting point brought up in the article is the concept of “food deserts,” places where there are few, or no, supermarkets near residential areas. Corner stores and fast food are much more accessible and convenient. According to the USDA:
“USDA’s Economic Research Service estimates that 23.5 million people live in food deserts. More than half of those people (13.5 million) are low-income.”
The article talks about how it is necessary to change the idea that fast-food is cheaper than real food – as well as to change the culture today surrounding fast food.
“HOW do you change a culture? The answers, not surprisingly, are complex. “Once I look at what I’m eating,” says Dr. Kessler, “and realize it’s not food, and I ask ‘what am I doing here?’ that’s the start. It’s not about whether I think it’s good for me, it’s about changing how I feel. And we change how people feel by changing the environment.”
What do you think? Leave us a comment below or on Facebook with your thoughts or ideas!
Click the picture above to enlarge. For a larger version, click on “Comparison Shopping” under Multimedia on the left-hand side of the article.